The Belgian Brothers

The Belgian Brothers, is a company founded by two brothers Michael and David. They are passionate about cars and have a long-standing interest in customizing and personalizing vehicles. In 2017, they decided to turn their passion into a business and started selling tire graphics under the brand name TREDWEAR.                  


TredWear had its start in the USA back 2008. The real trick was to find material that will not turn brown and an adhesive that would bond properly to such a dynamic surface. After three and a half years of research (and thousands of kilometers of testing!), we created a product which has the perfect combination of rubber and adhesive to add white letters to your tire. We did most of the testing over the road on SEMI trucks, since they experienced the most extreme pounding.The result is a solution easy to use and install, while lasting the life of most tires.


No Naked TIRES! Dress them with TREDWEAR !


After millions of kilometers and years of testing, TredWear have developed the finest materials allowing us to permanently adhere tire letters to your tire sidewall.


We use a dual vulcanized patent material which is one millimeter thick and soft enough to move and flex with your tire sidewall, and at the same time tough enough to withstand the stress of the harshest conditions. The most important part about this material is that it does not soak up any tire residue allowing the material to stay nice and bright for the life of your tire, unlike other materials that turn brown and yellow over time.


Our material is cut using the latest in water jet technology allowing us to achieve precise detail and measurements. Because of this, we provide you with the highest quality available on the market today.




The patent adhesive used to permanently adhere our tire letters to your tire sidewall is formulated to create a bond that is strong enough to last the life of your tire under the most extreme conditions yet soft enough to flex and move with the tire sidewall.


The material can be applied straight over any existing lettering on your tires, simply give your tire sidewall a light sand to remove any loose material and start the application process.
You can find full detailed instructions on our 'How To'


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