The Belgian Brothers
The Belgian Brothers was co-founded by brothers Michaël and David Campagne in Belgium. Driven by a shared passion for cars, customization, and automotive culture, we turned our passion into a business in 2017, launching our tire graphics brand, TREDWEAR.
But our passion for cars goes beyond customizing tires. We believe every car has a story, every build deserves to be seen, and car culture deserves to be preserved for future generations.
That's why we created Car Culture Chronicles, our automotive media platform dedicated to documenting the cars, people, builds, and events that make car culture what it is today.
Through our YouTube channel, we cover automotive events, unique custom builds, aftermarket innovations, and car culture from Belgium and beyond. From local car meets to major international automotive events, our goal is to share the stories behind the machines and the people who bring them to life.
Michaël Campagne is responsible for the content creation, filming and editing of Car Culture Chronicles.
Tredwear
TredWear had its start in the USA back 2008. The real trick was to find material that will not turn brown and an adhesive that would bond properly to such a dynamic surface. After three and a half years of research (and thousands of kilometers of testing!), we created a product which has the perfect combination of rubber and adhesive to add white letters to your tire. We did most of the testing over the road on SEMI trucks, since they experienced the most extreme pounding.The result is a solution easy to use and install, while lasting the life of most tires.
